Rebrand of the adaptive time management software Ethelred3
Rebranding, brand guidelines and visual identity applications for the time management tool Ethelred3.
Ethelred3 Rebranding
Ethelred3, a time management software, asked us for a rebrand. The time management tool is highly customisable, making it able to fit the needs of the individual client. For the rebranding, we took inspiration from chameleons, who can alter their appearance based on a given scenario. With bright changing colours in the logo and titles and an image language based on colourful jungle animals, we created a fresh and friendly brand that will lead you through the time management jungle.
Description
Ethelred3, a time management software, asked us for a rebrand. The time management tool is highly customisable, making it able to fit the needs of the individual client. For the rebranding, we took inspiration from chameleons, who can alter their appearance based on a given scenario. With bright changing colours in the logo and titles and an image language based on colourful jungle animals, we created a fresh and friendly brand that will lead you through the time management jungle.
Client
Ethelred3
Agency
SUAN Conceptual Design
Role
Art direction and design