Eastern European Phillumeny


The matchbox labels shown in this art catalogue are the product of three Czechoslovakian factories. They were found in an online gallery featuring over 2800 of such illustrations. While the purpose of these rather mundane matchbox label graphics was mostly public information in the Soviet Union, the act of making a selection and showing it in art catalogue claims that their status is more than just everyday graphics. They should be seen as valuable pieces of art. The art catalogue consists of two books, a smaller one being placed in a hole burned out of the book block of the larger one. While the smaller book contains the illustrations as well as additional information about each illustration, the larger book functions as a “white cube container”. The catalogue was designed and produced together with David Gobber and Fabio Mario Rizzotti in a publication design course led by Marion Fink.